Domain Specialists

Experience and Expertise

About Us

image1We find time and time again that domain name and website valuation is one of the few remaining largely unmastered skills in web business today. Most tech savvy webmasters, domain owners and businesses are highly competent in the day to day running of their web presence. You might, however, only buy or sell a website or domain on occasions - perhaps only a few times each month or less. Setting the correct price (or reserve price) and aiming your asset to the right investors is crucial to profitable selling. Similarly it is of fundamental importance that shrewd buyers are equipped with a thorough and confident understanding of their investment. A wise and informed decision may be worth thousands of dollars to you. We are here to assist.

The valuation methods most people use today are fraught with shortcomings and weaknesses. One of the most flawed rules of thumb you'll ever hear, for example, is the '12x monthly revenue' technique used to appraise websites. We aren't suggesting that domain and website sales prices are arbitrary figures plucked out of thin air; but at the same time it is commonplace for web assets to be significantly under or overvalued depending on the scenario. Economists out there would describe the much overlooked dilemma as a prime example of market failure - the free market doesn't dictate a 'fair' price because very few of those involved can get truly close to that figure. We all face imperfect knowledge in a dynamic and ever changing business environment. The future is never certain. What we can say with some considerable confidence, however, is that you're in safe and reliable hands with us.

image1We analyse and track a whole range of domain name and website metrics, and the manner in which they translate into monetary value. Our understanding of the marketplace is based on many years of front line experience. As the valuation process becomes increasingly complex, the need for professional assistance becomes all the more important. We hate to see people put their faith in automated online tools that claim to offer 'accurate' appraisals. These tools are usually spectucularly inaccurate. Not only do we give you unparalleled personal service, but we offer you the peace of mind and the ability to buy and sell with confidence. Please take the time to browse over to our services page to find out what we can do for you.

Order

works

Our comprehensive domain name valuation package costs just $39.95.

click here to see our solutions